Illuminate Tanning Salon

"Hope You Have A Tantastic Day"

About Us

Welcome to Illuminate Tanning Salon, Baraboo’s premier destination for glowing skin and total-body wellness since 2018. What started as a simple vision—to create a space where people could relax, recharge, and feel confident—has grown into a full-service tanning and lifestyle experience.

Our Mission
At Illuminate, we believe a tan is more than just color—it’s confidence, self-care, and a little sunshine for your soul. Our mission is to provide a comfortable, welcoming environment where every guest feels valued and leaves looking and feeling their best.
What We Offer
We specialize in UV tanning beds for a natural, sun-kissed glow and custom spray tanning for those who prefer a sunless option. For guests seeking wellness beyond the tan, our infrared sauna therapy promotes relaxation, detoxification, and overall health.
But we don’t stop there. Our chic boutique is stocked with designer clothing, stylish cups and glasses, and accessories that complement your glow. Whether you’re refreshing your wardrobe or finding the perfect gift, our curated collection brings fashion and function together.
Why Choose Us

Expert Care: Our team is trained to help you choose the right tanning solution for your skin type and goals.
Premium Equipment: State-of-the-art beds and spray systems for safe, even results.
Relaxing Atmosphere: A clean, comfortable space designed for your ultimate self-care experience.
Lifestyle Extras: From wellness services to boutique shopping, we offer more than a tan—we offer an experience.

Join the Glow
Since 2018, we’ve been proud to serve Baraboo and surrounding communities with exceptional service and a personal touch. Whether you’re preparing for a special event, maintaining your year-round glow, or simply treating yourself, Illuminate Tanning Salon is here to make it happen.
Stop in today and discover why at Illuminate, it’s more than a tan—it’s a lifestyle.

Areas Served

What We Offer

Our Specialties include:

At Illiminate Tanning Salon, we believe looking and feeling your best goes beyond the perfect bronze. That’s why our boutique is stocked with designer clothing, stylish cups and glasses, and chic accessories to complement your glow. Whether you’re searching for the latest fashion trends, unique drinkware, or statement pieces, our curated collection brings luxury and personality to every visit. Step into our boutique and elevate your tanning experience with items that make you shine inside and out.

Our Services include:

UV & Spray Tanning: Achieve your perfect glow with our premium tanning options. Choose from state-of-the-art UV tanning beds for a natural sun-kissed look or opt for our custom spray tanning for an instant, flawless bronze without UV exposure. Our team ensures a safe, even, and radiant finish every time.
Infrared Sauna Therapy: Relax, detox, and rejuvenate in our infrared sauna. This gentle heat therapy promotes circulation, eases muscle tension, and supports overall wellness—perfect for a post-tan refresh or a standalone self-care session.
Boutique & Accessories: Elevate your tanning experience with our curated boutique collection. Explore designer clothing, stylish cups and glasses, and chic accessories that complement your glow. Whether you’re heading to the beach or a night out, we’ve got the perfect look for you.
Gift Cards: Share the glow! Our gift cards make the perfect present for any occasion—giving your loved ones the luxury of choice across all our tanning, wellness, and boutique services.

Our Brands include:

VersaSpa
JWOWW
Emerald Bay
Dahlia Rose Designs
Snooki by Nicole Polizzi Tanning & Body Care
Fiesta Sun
Devoted Creations
Pro Tan
Swedish Beauty
Designer Skin
Tan Asz U
Australian Gold
Hempz

Our Products include:

Apparel
Mugs
Lotions
Goggles
Wipes
Moisturizers
Free Tan Stickers

Best Practices

The Perfect Self-care Combination

Why Use an Infrared Sauna Before Tanning?

Enhance Your Glow from the Inside Out Looking to get the most out of your tanning experience? An infrared sauna session before tanning can help prepare your body and skin for optimal results while providing a variety of wellness benefits.

Improved Circulation Infrared heat gently increases blood flow throughout the body, helping deliver oxygen and nutrients to the skin. Healthy, well-circulated skin is better prepared for a more even tanning experience.
Opens Pores and Cleanses Skin The deep, soothing heat encourages perspiration, helping to cleanse pores and remove impurities. Fresh, clean skin can help tanning products absorb more effectively and promote a smoother-looking tan.
Hydrated, Healthier-Looking Skin Maintaining healthy skin is key to achieving and prolonging your tan. Infrared sauna sessions can support overall skin wellness, helping your skin look radiant and refreshed.
Relaxation and Stress Relief Taking time to unwind before your tanning session creates the ultimate self-care experience. The relaxing warmth of the sauna can help reduce stress and leave you feeling rejuvenated.
Muscle Recovery and Wellness Support Many clients enjoy infrared sauna sessions for post-workout recovery, tension relief, and overall wellness. It's a great way to treat both your body and your skin during the same visit.

Testimonials

On 6/26/2026 Tonya Therkelsen had this to say:
Great place! I just walked in to tan. First time I have tanned in a long time. My rating is based on the complete package. The ladies who greeted me were so nice. I wish I could remember the blonde who helped me, but she was super knowledgeable, kind, and patient. The place is very clean and tidy. I will be returning!

On 5/31/2026 Ryan Field had this to say:
These tanning beds are the BEST Not to mention the owner is a wonderful person and makes everyone feel comfortable being there!

On 1/16/2026 Lilliana Brewer had this to say:
Best tanning salon in Baraboo!! Great,Clean beds that give you perfect tan everytime and great customer service definitely recommend illuminate tanning salon!!

On 8/2/2025 Cindi Maukstad had this to say:
Great place and Jean is a very sweet person!! Always welcoming!!!

On 5/1/2025 Tami J had this to say:
Love the owner, clean, great beds and other services, will be my go to tanning place from now on.

Contact Us

Illuminate Tanning Salon
1209 8th St Baraboo, WI 53913
Phone: (608) 356-0333
Email: illuminatetanning123@gmail.com

We are located near Log Cabin Family Restaurant

Where To Find Us

Payment Types Accepted

American Express, Android Pay, Apple Pay, Personal Checks, Debit Cards, Discover, MasterCard, Visa, Google Wallet

Our Hours

Monday: 10:00 AM - 7:00 PM
Tuesday: 11:00 AM - 8:00 PM
Wednesday: 10:00 AM - 7:00 PM
Thursday: 11:00 AM - 8:00 PM
Friday: 10:00 AM - 7:00 PM
Saturday: 10:00 AM - 3:00 PM

News

Your safety is important! Due to tornado warnings & bad weather, our tanning salon may close early. Call ahead to check if we're open for tanning beds, spray tanning, or infrared sauna. Stay safe! #Tanning

“tAnNiNg BeDs aRe bAd fOr YoU!!” 🙄🤪
Listen… we’ve all made way worse choices than a cute little tanning session at Illuminate Tanning Salon.
If questionable life decisions haven’t taken me down yet, a tan definitely won’t. 😆
Come get your glow — drama‑free. ✨

🌬️ Closed Today Due to High Winds 🌬️
For the safety of our customers and staff, Illuminate Tanning Salon will be closed today due to the severe high‑wind conditions in the area.
We appreciate your understanding and will reopen as soon as it is safe to do so.
Stay safe, everyone! 💛

Spring Break, Memorial Day, Summer, and the 4th of July are creeping up fast… which means it’s officially tan‑prep season! ☀️✨
Get glowing now at Illuminate Tanning Salon so you’re sun‑ready long before the holidays hit.
Your future bronzed self will thank you! 😎🌴

FAQ

What types of tanning services do you offer?

Illuminate Tanning Salon offers UV tanning beds and sunless tanning options, including spray tans, to help you achieve your ideal glow. Our team can help you choose the best option based on your skin type and tanning goals.

Where is Illuminate Tanning Salon located?

Illuminate Tanning Salon is located at 1209 8th St., Baraboo, WI 53913. We proudly serve Baraboo and surrounding communities with professional tanning services.

Do I need an appointment to tan?

Walk-ins are always welcome. However, appointments are recommended during busy times to help minimize wait times and ensure bed availability.

How long does a tanning session take?

Session times vary based on the tanning bed and your skin type. Most sessions last between 10 and 20 minutes, and our staff can help determine the appropriate session length for you.

Do you offer tanning packages or memberships?

Yes! We offer tanning packages and membership options designed to fit a variety of tanning schedules and budgets. Contact us or stop by the salon to learn more about current options.

How do I prepare for a spray tan?

For the best results, exfoliate your skin before your appointment and avoid applying lotions, oils, or perfumes beforehand. Loose-fitting clothing is also recommended after your spray tan session.

What is the difference between UV tanning and spray tanning?

UV tanning uses tanning beds to darken the skin through controlled UV exposure, while spray tanning provides a sunless, instant bronzed look without UV rays. Our team can help you choose the option that best fits your preferences.

Do you offer tanning lotions and products?

Yes, we carry a selection of professional tanning lotions and skincare products designed to help enhance and extend your tan while keeping your skin moisturized.

Is Illuminate Tanning Salon suitable for first-time tanners?

Absolutely. Our team is happy to work with first-time clients, explain the tanning process, and recommend the best tanning options based on your experience level and skin type.

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